Today, with a highly developed market economy, the homogenization of paint products is becoming more and more serious, and brand competition is almost white-hot. Paint companies are trying to improve brand awareness and reputation. In this era of entertainment supremacy, choosing celebrity endorsements is undoubtedly a fast and effective marketing tool. To this end, many brands do not hesitate to spend huge sums of money to hire celebrities to "fight". However, it is rare to choose a brand that is fully consistent with the brand concept, positioning and image of the star spokesperson.

Words are only means, communication is the purpose. All paint companies do not "spread" for the purpose of marketing and promotion are playing rogue. In this regard, in recent years, with the rise of the Internet, social media platforms such as Weibo and WeChat have become new brand marketing value highlands.

The paint market is not an iron plate. It seems to be a mature market. There must be opportunities in it. Whether the paint enterprise can become a dark horse depends on whether the enterprise has a pair of golden eyes to see the opportunity and seize the opportunity to become a dark horse! In this era of frequent opportunities, how do paint companies become dark horses? Especially in small and medium-sized enterprises, there is still a lack of capital, manpower and material resources. Advertising does not immediately make a brand, advertising and branding sometimes can not be equated, but advertising will stimulate channels, stimulate consumption.

Speed, can make up for the lack of paint enterprises in this respect, if we must wait for enterprises in all aspects of the ability to do this brand marketing, it is estimated that everything is late! Shaping the brand is the battle to seize the minds of consumers. If you are one step late and half a beat slower, even if you spend more cost, you may not be able to grab the consumer's mind! Just as KFC entered the Chinese market three years later than McDonald's, KFC has been chasing McDonald's for 20 years and has not been able to catch up. If I had known this, KFC would have entered the Chinese market earlier than McDonald's.

Conclusion: If the paint company can't compare with others in strength, it can win in speed! In fact, many business opportunities in the industry are fleeting. Only by outperforming other companies in terms of speed can we better grasp the hard-won business opportunities.