Art paint enters new era

Ankang Yi believes that after 16 years of "dormancy", 2017 is the "first year" of the new era of art coatings, and the continuous change and development of the market makes the art coatings market full of vitality. On the one hand, the society began to pay attention to art coatings, consumers gradually began to accept art coatings, businesses to enhance the willingness to promote. On the other hand, more foreign brands have entered this emerging market; at the same time, the technology popularization process standardization has been continuously improved, and domestic policies are also leading to guide the development of the industry.

"2017 to 2019 will be a period of rapid development for the development of artistic coatings. By 2020 to 2021, it will enter the market platform period. Traditional home decoration, engineering decoration and repainting markets are all emerging markets in the future." Ankang Yi so predicted.

The dilemma is also a challenge.

At the same time, the professional art paint enterprise scale is small, the brand ability is weak, the market promotion ability is not strong; the traditional paint production enterprises, the emerging diatom mud enterprises on the art paint professional degree is insufficient, the service consciousness is weak; the international brand has also smelled the business opportunities in the Chinese market... These are also the difficulties faced by the art paint enterprises, is also a challenge.

Ankang Yi suggested that enterprises can start from the application of art coatings, really pay attention to the application of art coatings, start from the downstream market, and start from the front line of service. And starting from the change of thinking and establishing our own service team, the service of art paint will be a new test for traditional paint companies. Give full play to the service advantages of professional art paint companies, make their own products, and continue to innovate with market changes to meet Diversified market needs and maintain characteristics.

"Continuously develop the effect of process model, pay attention to the changes in market demand for coating, conform to the times, and have the courage to accept changes in the market." Ankang Yi said.